• Morse Insurance Agency, Inc. Acquires W.L. Churchill Insurance Agency, Inc.

Morse Insurance Acquires WL Churchill Insurance Agency LBA Featured Image Updated 2

Morse Insurance Agency, Inc. Acquires W.L. Churchill Insurance Agency, Inc. Of Easton, MA

North Easton, MA – The W.L. Churchill Insurance Agency, Inc., a longstanding business in the Easton community, will merge with The Morse Insurance Agency, Inc., effective September 1, 2022.

Gayle Goward Hulbert, who has served as owner and president of W.L. Churchill since 1997, says, “For over 60 years, our family-owned agency has provided the highest level of professional service and quality insurance products to our personal and business clients. We have truly enjoyed getting to know each client personally and tailoring policies to meet their specific needs. I am excited for the many new opportunities and benefits that being part of Morse Insurance will provide to our insureds.”

Founded in 1950, Morse Insurance is also a longtime pillar and active member of the Southeastern, MA, community. The agency has four locations, including one at 285 Washington St., North Easton. This office is right down the road from where Churchill has been located, which should help ensure a smooth transition for clients.

Dan Morse, president of Morse Insurance, says, “Since before my brothers and I took the agency over in 2004, Morse has had a mergers and acquisitions strategy. We’re honored when owners like Gayle trust us to take care of their insureds when they are ready to retire. Our extensive resources, including relationships with the top local and regional carriers in the industry, enable us to offer our new Churchill insureds, access to a wide variety of coverage options, at highly competitive rates, for their homes, vehicles, businesses, and more.”

Acquisitions and partnerships with other local, independent agencies in the Southeastern Massachusetts marketplace has been, and will continue to be, an essential part of Morse’s overall growth strategy. This past October 2021, Morse merged with Habig & Magoon Insurance Agency, previously of South Easton, MA. In addition, Morse’s Bridgewater and Norton locations are the direct result of agency acquisition deals—Arnberg Insurance in January 2000 and Peloquin Insurance in October 2010, respectively. The total number of merger and acquisition deals Morse has participated in is now 14.

While the Morse leadership, which includes Dan and his brothers Tim and Brian, are always open to speaking to agency owners who may be looking for a partner or to sell, their number one priority is providing clients with personalized attention. Dan says, “Our friendly and experienced team takes time to understand each individual’s distinct situation, insurance risks, and coverage requirements. No matter how a client comes to be part of the Morse family, we will always take great care of them. They can count on us to be a consistent and an invaluable resource for insurance advice, solutions, and service.”

About Morse Insurance Agency, Inc.

David Morse’s sons Dan, Tim, and Brian bought the Morse Insurance Agency from their father in 2004. Together, they continue to build on the strong reputation and legacy their father established by staying laser-focused on one mission: to be the most trusted insurance team in Southeastern Massachusetts. Morse Insurance works closely with a wide variety of top local, regional, and national insurance carriers to bring every client the reliable and affordable personal and business insurance options that will fit their individual needs.

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